A Local Marketing Partner at Scale

RevLocal has built its reputation as a trusted partner for local businesses and multi-location brands across the country. Their mission has always been clear: to provide personalized digital marketing strategies that increase visibility, improve engagement, and drive growth. From search marketing to social media management, they’ve helped thousands of businesses find and reach their customers.

But as digital expectations evolved, RevLocal faced a challenge. Their clients wanted more than expert guidance—they wanted direct insight into the impact of their marketing investments. RevLocal’s long-standing “do it for you” approach was no longer enough. Clients wanted visibility, control, and partnership.

The Challenge: Giving Clients More

For more than a decade, RevLocal’s team had worked tirelessly on behalf of their clients, but the lack of a digital, client-facing platform created barriers. Clients had no single place to see their marketing performance, no straightforward way to update business details, and no modern solution for payments.

The challenges were clear:

• No Client-Facing Platform: Clients couldn’t easily track or manage their digital marketing.
• Legacy Systems: After years in business, new tools had to integrate with existing infrastructure.
• No Online Payments: Updating billing information was a friction-filled process.
• Scalability Needs: Any solution needed to grow with RevLocal’s business.

The opportunity was just as clear: if RevLocal could build a modern, scalable platform, they could empower their clients while streamlining operations internally.

The Approach: Building a Platform for Growth

RevLocal partnered with augustwenty to design and deliver a new kind of marketing platform—one built not just for today’s needs, but for tomorrow’s ambitions.

Our approach focused on four pillars:

1. Seamless Integration We worked with RevLocal’s existing systems to ensure smooth data flow. No disruptions. No silos. Just one connected platform.

2. Client-Centric Design Every feature was designed with the client in mind. From performance dashboards to business information management, the platform makes it easy for clients to engage with their marketing.

3. Simplified Payments By integrating Stripe, we gave clients a fast, intuitive way to update and manage billing—reducing headaches for both clients and RevLocal’s teams.

4. Scalable Foundation The platform was built with growth in mind, designed to evolve with RevLocal’s services and client base.

Execution: Empowering Clients with Data and Control

The result was a comprehensive marketing management platform that delivered immediate value:

• Marketing Strategy Management Clients can now update business hours, images, and campaign assets directly in the platform, reducing reliance on account managers for routine changes.

• Real-Time Performance Metrics The platform provides insights into ad performance, reputation management, and social engagement, giving clients visibility into exactly how their marketing is performing.

• Client Empowerment With new tools, clients can adjust strategies, track results, and collaborate more effectively with RevLocal strategists.

• Streamlined Payments Stripe integration makes it simple for clients to manage payment details—creating a smoother, more reliable billing process.

Results: A Stronger Partnership with Every Client

Since launch, the platform has transformed the way RevLocal interacts with its clients:

• Improved Engagement: Clients are now more involved and more informed.
• Operational Efficiency: RevLocal’s team can focus on strategy rather than repetitive client support.
• Client Satisfaction: Transparency and control have led to happier, more loyal clients.
• Streamlined Operations: Payments and client account management are more reliable than ever.

Technologies That Made It Possible

• Frontend: React, Node.js
• Backend: Ruby on Rails, PostgreSQL
• Payments: Stripe
• Infrastructure: AWS (scalable cloud hosting)
• Integrations: RevLocal’s CRM & marketing tools
• Analytics: Custom-built reporting dashboard

Conclusion: From Vendor to Partner

By reimagining its digital platform, RevLocal shifted from a “do it for you” vendor to a true “do it with you” partner. Their clients now have the tools to participate actively in their marketing journey, while RevLocal continues to provide expertise and guidance.

Together with augustwenty, RevLocal has not only solved immediate challenges but has also laid the foundation for scalable, long-term growth. This platform is more than a product—it’s a promise: that local businesses will always have a partner helping them grow, thrive, and succeed in a digital-first world.